Marketing Maestros Archive

September 2017


No Sellouts: How Fans Become Customers When An Artist Keeps Control

Posted: Sep 28, 2017 12:30pm ET BY Jarred Goldner

Brands can tap into music's power of connection by partnering with artists to help them reach core fans.

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New ANA Report: Use of Social Media and Advanced Technologies for Sponsorship

Posted: Sep 26, 2017 9:30am ET BY Bill Duggan, Group EVP, ANA

ANA's Bill Duggan shares key findings from a new ANA report on the use of social media and technology for sponsorship activations.

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How USAA and Leo Burnett Partner on Diversity

Posted: Sep 25, 2017 3:00pm ET BY Urey Onuoha

Ahead of the 2017 ANA Multicultural Marketing & Diversity Conference, USAA’s Roger Adams and Leo Burnett’s Renetta McCann, weigh in on the importance of diversity and attracting diverse talent.

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30 Top CMOs Band Together to Drive Excellence in Marketing

Posted: Sep 20, 2017 2:00pm ET BY Nadine DietzBY , Nick Primola

The recently-released ANA CMO Talent Challenge Playbook showcases amazing efforts by 30 of the world’s top CMOs who are all leading their teams to success and redefining what it takes to be a great CMO.

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Ad Fellows Launched by Verizon

Posted: Sep 13, 2017 11:30am ET BY Bill Duggan, Group EVP, ANA

ANA's Bill Duggan shares highlights from the launch of Ad Fellows, an industry partnership designed to foster the next generation of diverse marketing leaders.

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Outranking the Competition with Advanced SEO

Posted: Sep 7, 2017 1:30pm ET BY Kaysha HanockBY , JoAnna Dettmann

With everyone on board the SEO train, here are three advanced tactics to help you outrank the competition.

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How to Create a Best-in-Class MarTech Strategy

Posted: Sep 1, 2017 11:00am ET BY Kerry Breen, senior manager, marketing knowledge center at ANA

Implementing a MarTech strategy can be easier said than done. These seven tips will help marketers get started.

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