Marketing Maestros Archive

January 2018


A Conversation with the Agency Veteran Who is Leading Land O’Lakes to Record Growth

Posted: Jan 22, 2018 10:00am ET BY Ryan Dinger, copywriter at ANA

Tim Scott, CMO of Land O’Lakes, opens up about overcoming challenges, keeping a venerable brand fresh, and his brand lives its purpose.

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A Recipe for Innovation: The Key Ingredient is Culture

Posted: Jan 19, 2018 10:00am ET BY Barbara Martin Coppola

At Grubhub, the key to staying innovative is in its culture.

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Gal Gadot Receives Second #SeeHer Award

Posted: Jan 16, 2018 10:00am ET BY Urey Onuoha

At the 2018 Critics’ Choice Award, actress Gal Gadot won the second annual #SeeHer award for her work promoting gender equality.

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The Keys to Agile Marketing

Posted: Jan 11, 2018 11:30am ET BY Kieran Hannon

Kieran Hannon shares how Belkin's marketing organization has changed in his time as CMO, increasing the focus on customer centricity while remaining nimble and innovative.

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A Q&A with the Former Accountant Who Launched a Global Brand and Turned an Industry on its Head

Posted: Jan 9, 2018 2:00pm ET BY Ryan Dinger, copywriter at ANA

Sarah Kauss, founder and CEO of S'well, shares her secret to success and her thoughts on what brands need to do to be successful.

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Expect In-House Agency Trend to Continue

Posted: Jan 4, 2018 1:00pm ET BY Bill Duggan

ANA's Bill Duggan looks at the growth of in-house agencies in the advertising industry.

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