Marketing Maestros Archive

August 2018


Thoughts on Local Radio

Posted: Aug 31, 2018 10:00am ET BY Bill Duggan

ANA's Bill Duggan shares some advertiser perspectives on the benefits and challenges with local radio.

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What Cambridge Analytica Teaches the Ad Tech Industry

Posted: Aug 30, 2018 10:00am ET BY Victor Wong

Victor Wong of Thunder Experience Cloud explains how the industry can simultaneously balance the protection of consumer privacy, transparency for advertisers, and securing publisher data.

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Band-Aid Is the Healthiest Brand in America

Posted: Aug 28, 2018 3:00pm ET BY Ted Marzilli

YouGov's annual review of overall brand health ranks Band-Aid above big tech firms such as Amazon, Google, and Netflix.

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Building Brand Authenticity and Trust

Posted: Aug 13, 2018 3:00pm ET BY Richard Feldman

ANA's Richard Feldman explores the hallmarks of an authentic brand.

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Major Ad Industry Trade Associations Oppose Census Citizenship Question

Posted: Aug 10, 2018 2:00pm ET BY Bill Duggan

Four major trade associations representing the advertising industry filed a letter to Congress officially opposing the addition of a citizenship question to the 2020 Census.

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Rise of the Chief Media Officer

Posted: Aug 7, 2018 3:00pm ET BY Bill Duggan

Following JPMorgan Chase's appointment of its first chief media officer, ANA's Bill Duggan emphasizes the importance of advertisers assuming internal stewardship of their media investments.

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