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Marketing Musings Archive

January 2011

Ten Industry Imperatives for 2011

Posted: Jan 6, 2011 12:00am ET

It's 2011 and we need to start off on the right foot. Today I am going to talk about the top 10 industry imperatives for 2011 including areas like self-regulation, marketing diversity, measurement, and advertising taxes.

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About This Blog

Presents the ANA's take on the major marketing news of the week. The blog, which also details new ANA initiatives, is penned by Bob Liodice, President and CEO.