Marketing Musings Archive

February 2011

Nielsen's Endorsement of Ad-ID and the Importance of Measurement

Posted: Feb 16, 2011 12:00am ET

Measurement is paramount to the context of marketing accountability, and now the forces are coming together.

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About This Blog

Presents the ANA's take on the major marketing news of the week. The blog, which also details new ANA initiatives, is penned by Bob Liodice, President and CEO.