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Marketing Musings Archive

February 2011

Nielsen's Endorsement of Ad-ID and the Importance of Measurement

Posted: Feb 16, 2011 12:00am ET

Measurement is paramount to the context of marketing accountability, and now the forces are coming together.

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About This Blog

In this video blog, ANA President and CEO Bob Liodice offers his non-sugar-coated perspective on the key challenges affecting the marketing and advertising industries.