Marketing Musings Archive
Posted: Mar 25, 2011 12:00am ET
Over the years, privacy has been on top of consumer’s minds because of fears of identity theft and the corrupt use of private information. In response, we have created the “Principles for Guiding Responsible Online Behavioral Advertising” as a guide for online advertisers.
Posted: Mar 18, 2011 12:00am ET
Through digital we have accumulated a lot a data to measure, but not necessarily the consensus we need to measure it well.
Posted: Mar 7, 2011 12:00am ET
What is integrated marketing, and how do we do it well?