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Marketing Musings Archive

April 2011

Brands and Brand Building

Posted: Apr 6, 2011 12:00am ET

When thinking about brands and brand building, how do you carve out your brand’s niche in a highly competitive market? It is important to understand that positioning and segmentation are imperative. No matter how big your brand is, your organization must work with your creative agencies to create the positioning that allows you to differentiate yourself in the marketplace.

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About This Blog

In this video blog, ANA President and CEO Bob Liodice offers his non-sugar-coated perspective on the key challenges affecting the marketing and advertising industries.