Marketing Musings Archive
August 2011
Generic Top-Level Domains
Posted: Aug 3, 2011 12:00am ET
In June, the Internet Corporation for Assigned Names and Numbers (ICANN) announced a program that would radically change the domain-name system as we know it. Bob Liodice, CEO and president of the ANA, discusses ICANN’s revised program to expand generic top-level domain names and why it would cause irreparable harm to brands.
