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Marketing Musings Archive

August 2011

Generic Top-Level Domains

Posted: Aug 3, 2011 12:00am ET

In June, the Internet Corporation for Assigned Names and Numbers (ICANN) announced a program that would radically change the domain-name system as we know it. Bob Liodice, CEO and president of the ANA, discusses ICANN’s revised program to expand generic top-level domain names and why it would cause irreparable harm to brands.

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About This Blog

Presents the ANA's take on the major marketing news of the week. The blog, which also details new ANA initiatives, is penned by Bob Liodice, President and CEO.