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Marketing Musings Archive

September 2011

Mobile Marketing

Posted: Sep 16, 2011 12:00am ET

Of the 300 million cellphone and portable device users in the U.S., 62 million own a smartphone, and 35 percent of these users regularly access the Internet through their mobile devices. While these numbers continue to grow daily, total spending on mobile advertising is only about $1 billion annually. Bob Liodice, CEO and president of the ANA, explains why it’s important for marketers to leverage mobile technology as part of their overall marketing mix.

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About This Blog

Presents the ANA's take on the major marketing news of the week. The blog, which also details new ANA initiatives, is penned by Bob Liodice, President and CEO.