Marketing Musings Archive
April 2012
Ad-ID and the Digital Slate
Posted: Apr 25, 2012 12:00am ET
The marketing industry doesn't currently have a common system for coding digital advertising assets. Bob Liodice, president and CEO of the ANA, discusses why it's important to adopt a common coding system and how utilizing Ad-ID can substantially enhance the productivity of the marketing supply chain and the measurement capabilities of the marketing community.
Expanding Industry Measurement: 3MS: Making Measurement Make Sense
Posted: Apr 25, 2012 12:00am ET
Measurement is one the areas that continues to confound the marketing community, largely because of disagreements over what should be measured and how to interpret the results, especially in the digital space. Bob Liodice, president and CEO of the ANA, explains how 3MS, an initiative involving the ANA, 4A’s, and the IAB, will substantially enhance digital measurement.
ANA Recession Survey Results
Posted: Apr 3, 2012 12:00am ET
The latest edition of the ANA recession survey shows that while the economy continues to brighten and marketers’ prospects continue to improve, budgetary concerns linger. Watch Bob Liodice, president and CEO of the ANA, discuss this and other takeaways from the sixth edition of the recession survey.
