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Marketing Musings Archive

July 2012

Bob Liodice on Ad-ID

Posted: Jul 2, 2012 12:00am ET

Ad-ID currently serves the advertising asset coding needs of more than 800 companies in the U.S. Bob Liodice, president and CEO of the ANA, explains how adopting Ad-ID across the advertising business system can make it more efficient and productive.

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About This Blog

In this video blog, ANA President and CEO Bob Liodice offers his non-sugar-coated perspective on the key challenges affecting the marketing and advertising industries.