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Marketing Musings Archive

December 2012

The Advertising Industry Outlook for 2013

Posted: Dec 12, 2012 12:00am ET

Bob Liodice, president and CEO of the ANA, provides his take where the advertising industry is heading in 2013. Will the economic uncertainties staring us in the face cause marketers to rethink some of their marketing and advertising strategies next year?

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About This Blog

Presents the ANA's take on the major marketing news of the week. The blog, which also details new ANA initiatives, is penned by Bob Liodice, President and CEO.