Marketing Musings Archive
January 2013
Increasing Marketing Investment to Build Stronger Brands
Posted: Jan 30, 2013 12:00am ET
In this video, ANA President and CEO Bob Liodice explains why increasing marketing investment in more sophisticated, impactful ways improves the economic value of a brand.
Integrating Media Across Platforms
Posted: Jan 28, 2013 12:00am ET
In the video below, ANA President and CEO Bob Liodice discusses the key challenges of bringing an integrated campaign to life across multiple media platforms. Liodice will deliver the keynote address at the inaugural Media Leadership Conference, presented by YouTube, February 24-26, in Miami, Fla.
