Marketing Musings Archive

January 2013

Increasing Marketing Investment to Build Stronger Brands

Posted: Jan 30, 2013 12:00am ET

In this video, ANA President and CEO Bob Liodice explains why increasing marketing investment in more sophisticated, impactful ways improves the economic value of a brand.

Read More

Integrating Media Across Platforms

Posted: Jan 28, 2013 12:00am ET

In the video below, ANA President and CEO Bob Liodice discusses the key challenges of bringing an integrated campaign to life across multiple media platforms. Liodice will deliver the keynote address at the inaugural Media Leadership Conference, presented by YouTube, February 24-26, in Miami, Fla.

Read More

First  << 24252627282930 >>  Last (44)

About This Blog

In this video blog, ANA President and CEO Bob Liodice offers his non-sugar-coated perspective on the key challenges affecting the marketing and advertising industries.