Marketing Musings Archive
March 2013
Big Data/Insights
Posted: Mar 26, 2013 12:00am ET
In this video, ANA President and CEO Bob Liodice shares what steps the marketing industry needs to take to use big data more effectively.
Let the Consumer Choose
Posted: Mar 14, 2013 12:00am ET
In a dangerous and highly disturbing development, Mozilla recently threatened to block all third party cookies in its next version of Firefox by default. This is a near 180-degree turn for Mozilla, which criticized Microsoft only last June for turning on Do-Not-Track (DNT) by default in Internet Explorer 10.
Measurement Brand-Specific Commercial Ratings
Posted: Mar 12, 2013 12:00am ET
In the video below, ANA President and CEO Bob Liodice calls on Nielsen to develop brand-specific commercial ratings for TV. Without such specific ratings, he opines, marketers may be overpaying for the delivery of commercials to their perspective target audiences.
State Advertising Taxes
Posted: Mar 8, 2013 12:00am ET
In the video below, ANA President and CEO Bob Liodice discusses the threat of state advertising taxes, and how the passing of this legislation could cost the advertising industry billions of dollars as well as jobs and income in every state.
