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Marketing Musings Archive

March 2013

Big Data/Insights

Posted: Mar 26, 2013 12:00am ET

In this video, ANA President and CEO Bob Liodice shares what steps the marketing industry needs to take to use big data more effectively.

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Let the Consumer Choose

Posted: Mar 14, 2013 12:00am ET

In a dangerous and highly disturbing development, Mozilla recently threatened to block all third party cookies in its next version of Firefox by default. This is a near 180-degree turn for Mozilla, which criticized Microsoft only last June for turning on Do-Not-Track (DNT) by default in Internet Explorer 10.

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Measurement Brand-Specific Commercial Ratings

Posted: Mar 12, 2013 12:00am ET

In the video below, ANA President and CEO Bob Liodice calls on Nielsen to develop brand-specific commercial ratings for TV. Without such specific ratings, he opines, marketers may be overpaying for the delivery of commercials to their perspective target audiences.

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State Advertising Taxes

Posted: Mar 8, 2013 12:00am ET

In the video below, ANA President and CEO Bob Liodice discusses the threat of state advertising taxes, and how the passing of this legislation could cost the advertising industry billions of dollars as well as jobs and income in every state.

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About This Blog

Presents the ANA's take on the major marketing news of the week. The blog, which also details new ANA initiatives, is penned by Bob Liodice, President and CEO.