Marketing Musings Archive

April 2010

The Marketing Supply Chain & Ad-ID

Posted: Apr 20, 2010 12:00am ET

Today I will be talking about the need to make the marketing supply chain more productive and more cost efficient. The use and deployment of Ad-ID provides the basis for substantial benefits for the entire ecosystem.

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About This Blog

In this video blog, ANA President and CEO Bob Liodice offers his non-sugar-coated perspective on the key challenges affecting the marketing and advertising industries.