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Marketing Musings Archive

April 2010

The Marketing Supply Chain & Ad-ID

Posted: Apr 20, 2010 12:00am ET

Today I will be talking about the need to make the marketing supply chain more productive and more cost efficient. The use and deployment of Ad-ID provides the basis for substantial benefits for the entire ecosystem.

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About This Blog

Presents the ANA's take on the major marketing news of the week. The blog, which also details new ANA initiatives, is penned by Bob Liodice, President and CEO.