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Marketing Musings Archive

April 2013

Patent Trolls

Posted: Apr 30, 2013 9:00am ET

In this video, ANA President and CEO Bob Liodice explains patent trolling and the adverse ramifications it has on the marketing and advertising communities.

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More on State Advertising Taxes

Posted: Apr 24, 2013 9:00am ET

In this video, ANA President and CEO Bob Liodice provides an update on the proposed state advertising tax legislation in Ohio, Minnesota, and Louisiana.

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Ad-ID: Cutting Across Every Media Platform

Posted: Apr 18, 2013 9:00am ET

In this video, ANA President and CEO Bob Liodice discusses the benefits of Ad-ID, including how it will enhance the measurement process.

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Digital Measurement

Posted: Apr 12, 2013 9:00am ET

In this video, ANA President and CEO Bob Liodice shares the proposals and solutions made by the ANA, 4As, and IAB to advance digital measurement.

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SAG/AFTRA Contract Agreement

Posted: Apr 10, 2013 12:00am ET

In this video, ANA President and CEO Bob Liodice applauds the SAG-AFTRA and the Joint Policy Committee for reaching agreement on the latest contract, which features a new system to pay talent based upon impressions.

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Social Responsibility

Posted: Apr 9, 2013 12:00am ET

In this video, ANA President and CEO Bob Liodice highlights the life-changing social responsibility campaigns that have been created by the advertising community.

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Media Transformation

Posted: Apr 4, 2013 12:00am ET

In the video below, ANA President and CEO Bob Liodice discusses how creativity and innovation are transforming the media world.

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Marketing Accountability

Posted: Apr 2, 2013 12:00am ET

In this video, ANA President and CEO Bob Liodice explains why marketing accountability remains a top concern for marketers, and why the science of measurement hasn't caught up with the various needs of those in the marketing ecosystem.

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About This Blog

Presents the ANA's take on the major marketing news of the week. The blog, which also details new ANA initiatives, is penned by Bob Liodice, President and CEO.