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Marketing Musings Archive

August 2013

The Power of Content

Posted: Aug 30, 2013 9:00am ET

In this video, ANA President and CEO Bob Liodice discusses one of the organization’s most important assets — it’s proprietary content — and the member benefit of new content partnerships.

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Advancing Self-Regulation

Posted: Aug 26, 2013 9:00am ET

In this video, ANA President and CEO Bob Liodice discusses the importance of self-regulation in the online behavioral advertising world and the development of new principles for the mobile platform.

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The Significance of the Publicis-Omnicom Merger

Posted: Aug 19, 2013 9:00am ET

In this video, ANA President and CEO Bob Liodice discusses the significance of the Publicis-Omnicom megamerger and why it bears close scrutiny.

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The Problem with the New Ad Tax Legislation

Posted: Aug 12, 2013 9:00am ET

In this video, ANA President and CEO Bob Liodice explains why the industry needs to fight against a looming threat— the removal of advertising as a legitimate business expense.

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About This Blog

In this video blog, ANA President and CEO Bob Liodice offers his non-sugar-coated perspective on the key challenges affecting the marketing and advertising industries.