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Marketing Musings Archive

August 2013

The Power of Content

Posted: Aug 30, 2013 9:00am ET

In this video, ANA President and CEO Bob Liodice discusses one of the organization’s most important assets — it’s proprietary content — and the member benefit of new content partnerships.

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Advancing Self-Regulation

Posted: Aug 26, 2013 9:00am ET

In this video, ANA President and CEO Bob Liodice discusses the importance of self-regulation in the online behavioral advertising world and the development of new principles for the mobile platform.

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The Significance of the Publicis-Omnicom Merger

Posted: Aug 19, 2013 9:00am ET

In this video, ANA President and CEO Bob Liodice discusses the significance of the Publicis-Omnicom megamerger and why it bears close scrutiny.

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The Problem with the New Ad Tax Legislation

Posted: Aug 12, 2013 9:00am ET

In this video, ANA President and CEO Bob Liodice explains why the industry needs to fight against a looming threat— the removal of advertising as a legitimate business expense.

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About This Blog

Presents the ANA's take on the major marketing news of the week. The blog, which also details new ANA initiatives, is penned by Bob Liodice, President and CEO.