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Marketing Musings Archive

March 2014

Organizing Marketing Resources for Growth

Posted: Mar 14, 2014 11:00am ET

In this video, ANA President and CEO Bob Liodice offers core insights from the Marketing2020 survey to help marketers organize resources for growth and achieve their number one goal - winning.

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Brand Impact on Financial Value

Posted: Mar 12, 2014 9:30am ET

In this video, ANA President and CEO Bob Liodice gives an in-depth look at the ways brands affect every part of an organization and explains why brands should care about the financial value of building a strong brand.

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Implications of New Ad Tax Legislation

Posted: Mar 11, 2014 12:30pm ET

In this video, ANA President and CEO Bob Liodice weighs in on Dave Camp's proposed new legislation regarding advertising taxes and what that means for the industry as a whole.

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About This Blog

Presents the ANA's take on the major marketing news of the week. The blog, which also details new ANA initiatives, is penned by Bob Liodice, President and CEO.