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Marketing Musings Archive

April 2014

Improving Digital Skills

Posted: Apr 28, 2014 11:00am ET

In this video, ANA President and CEO Bob Liodice emphasizes the importance of training and development in the ever-changing digital landscape.

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The Need for Ad-Id

Posted: Apr 21, 2014 11:00am ET

In this video, ANA President and CEO Bob Liodice shares the importance of Ad-Id to the marketing industry and encourages marketers not yet on board to use it.

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The Importance of Measurement

Posted: Apr 17, 2014 10:00am ET

In this video, ANA President and CEO Bob Liodice looks at the importance of measurement and what it means for marketing.

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About This Blog

Presents the ANA's take on the major marketing news of the week. The blog, which also details new ANA initiatives, is penned by Bob Liodice, President and CEO.