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Marketing Musings Archive

April 2014

Improving Digital Skills

Posted: Apr 28, 2014 11:00am ET

In this video, ANA President and CEO Bob Liodice emphasizes the importance of training and development in the ever-changing digital landscape.

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The Need for Ad-Id

Posted: Apr 21, 2014 11:00am ET

In this video, ANA President and CEO Bob Liodice shares the importance of Ad-Id to the marketing industry and encourages marketers not yet on board to use it.

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The Importance of Measurement

Posted: Apr 17, 2014 10:00am ET

In this video, ANA President and CEO Bob Liodice looks at the importance of measurement and what it means for marketing.

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About This Blog

In this video blog, ANA President and CEO Bob Liodice offers his non-sugar-coated perspective on the key challenges affecting the marketing and advertising industries.