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Marketing Musings Archive

May 2010

Measurement Across the Board

Posted: May 28, 2010 12:00am ET

A few years ago marketers were pushed more aggressively to provide measurements to better understand the relative outcome of marketing investments. Today I will be talking about measurement across the marketing industry as a whole.

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Food Advertising & Marketing to Children

Posted: May 14, 2010 12:00am ET

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Privacy and Self Regulation

Posted: May 13, 2010 12:00am ET

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Socially Responsible via Ad Council

Posted: May 3, 2010 12:00am ET

Marketers must be socially responsible. We have to keep the benefits and wellbeing of society at the forefront as we pursue our advertising and marketing objectives. Today I will be talking about social responsibility and the Ad Council.

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About This Blog

Presents the ANA's take on the major marketing news of the week. The blog, which also details new ANA initiatives, is penned by Bob Liodice, President and CEO.