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Marketing Musings Archive

May 2010

Measurement Across the Board

Posted: May 28, 2010 12:00am ET

A few years ago marketers were pushed more aggressively to provide measurements to better understand the relative outcome of marketing investments. Today I will be talking about measurement across the marketing industry as a whole.

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Food Advertising & Marketing to Children

Posted: May 14, 2010 12:00am ET

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Privacy and Self Regulation

Posted: May 13, 2010 12:00am ET

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Socially Responsible via Ad Council

Posted: May 3, 2010 12:00am ET

Marketers must be socially responsible. We have to keep the benefits and wellbeing of society at the forefront as we pursue our advertising and marketing objectives. Today I will be talking about social responsibility and the Ad Council.

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About This Blog

In this video blog, ANA President and CEO Bob Liodice offers his non-sugar-coated perspective on the key challenges affecting the marketing and advertising industries.