Marketing Musings Archive
May 2010
Measurement Across the Board
Posted: May 28, 2010 12:00am ET
A few years ago marketers were pushed more aggressively to provide measurements to better understand the relative outcome of marketing investments. Today I will be talking about measurement across the marketing industry as a whole.
Food Advertising & Marketing to Children
Posted: May 14, 2010 12:00am ET
Privacy and Self Regulation
Posted: May 13, 2010 12:00am ET
Socially Responsible via Ad Council
Posted: May 3, 2010 12:00am ET
Marketers must be socially responsible. We have to keep the benefits and wellbeing of society at the forefront as we pursue our advertising and marketing objectives. Today I will be talking about social responsibility and the Ad Council.
