Marketing Musings Archive

June 2010

Sponsorship and Event Marketing

Posted: Jun 29, 2010 12:00am ET

Sponsorship and event marketing is a great way to engage consumers that have a significant viral impact. Today I will be going into more detail about why companies are spending more time on sponsorship and event marketing.

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About This Blog

Presents the ANA's take on the major marketing news of the week. The blog, which also details new ANA initiatives, is penned by Bob Liodice, President and CEO.