Marketing Musings Archive

June 2010

Sponsorship and Event Marketing

Posted: Jun 29, 2010 12:00am ET

Sponsorship and event marketing is a great way to engage consumers that have a significant viral impact. Today I will be going into more detail about why companies are spending more time on sponsorship and event marketing.

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About This Blog

In this video blog, ANA President and CEO Bob Liodice offers his non-sugar-coated perspective on the key challenges affecting the marketing and advertising industries.