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Marketing Musings Archive

October 2010

Measurement & Accountability Within the Marketing/Advertising Community

Posted: Oct 11, 2010 12:00am ET

Marketing effectiveness increases substantially when it is fully and completely accountable. In order to do so, we need fully accountable measurement systems. Today I want to talk about the measurements that guide industry decision-making.

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About This Blog

Presents the ANA's take on the major marketing news of the week. The blog, which also details new ANA initiatives, is penned by Bob Liodice, President and CEO.