Marketing Musings Archive

April 2011


Brands and Brand Building

Posted: Apr 6, 2011 12:00am ET

When thinking about brands and brand building, how do you carve out your brand’s niche in a highly competitive market? It is important to understand that positioning and segmentation are imperative. No matter how big your brand is, your organization must work with your creative agencies to create the positioning that allows you to differentiate yourself in the marketplace.

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