Marketing Musings Archive

June 2011


Brand Valuation

Posted: Jun 28, 2011 3:00pm ET

It pays to know your brand's worth! Whether you want to generate increased volume, build revenues, or grow long-term profitability, discovering your brand's value is paramount. ANA President and CEO Bob Liodice discusses the importance of brand valuation and how it can positively impact your marketing mix decisions, operating results, and shareholder equity.

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