Marketing Musings Archive

September 2011


Mobile Marketing

Posted: Sep 16, 2011 12:00am ET

Of the 300 million cellphone and portable device users in the U.S., 62 million own a smartphone, and 35 percent of these users regularly access the Internet through their mobile devices. While these numbers continue to grow daily, total spending on mobile advertising is only about $1 billion annually. Bob Liodice, CEO and president of the ANA, explains why it’s important for marketers to leverag ...

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