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The Next Step Archive

September 2010

How Your Company Can Go From Good to Great

Posted: Sep 28, 2010 12:00am ET

Jim Collins said that great companies “don’t start with where, but who. They get the right people on the bus, the wrong people off the bus, BEFORE they decide where the bus is headed.”

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Learning Cultures Provide Competitive Advantages

Posted: Sep 27, 2010 12:00am ET

Organizations with learning cultures empower employees to make decisions and encourage them to seek new ideas and innovative paths to better business solutions. Interestingly, studies have shown that 80 percent of what is learned is gained outside the organization, and from each other.

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Employees First, Customers Second

Posted: Sep 22, 2010 12:00am ET

The truth is marketing starts from the inside out. Your team must understand and believe in your brand. Will they stand behind it, champion it? Do they know what the brand mission is? Are they are informed and involved in new initiatives and strategies that are taking place within your company?

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The Nike Approach to Business Training

Posted: Sep 22, 2010 12:00am ET

Is the Nike approach to sports one we should adopt for our job – Just Do It! That is stop procrastinating, believe in yourself get on the field, court, track, etc and just start participating, playing, excelling?

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About This Blog

This blog focuses on fresh and innovative ideas on how to bring your career to the next level. The blog which also details the various training opportunities for marketing professionals is penned by, Michael Palmer, executive vice president of training & careers.