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The Next Step Archive

October 2010

How To Position Your Most Important Brand—YOU!

Posted: Oct 19, 2010 12:00am ET

Chances are you put a lot of time and energy into positioning your brand. You look for insights; communicate the key benefit to the right target audience; cultivate the “tone and manner.”

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A Sure Route to Career Success: Become an Expert in Something

Posted: Oct 8, 2010 12:00am ET

The legendary advertising man David Ogilvy ( my boss) loved to tell the story of a young account executive at his agency who climbed to the top because he became a leading authority on the product manufactured by his client.

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About This Blog

This blog focuses on fresh and innovative ideas on how to bring your career to the next level. The blog which also details the various training opportunities for marketing professionals is penned by, Michael Palmer, executive vice president of training & careers.