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The Next Step Archive

December 2010

Re-Define Success

Posted: Dec 2, 2010 12:00am ET

In a tough business climate, it’s naïve to think everything will be as it was. Sales will be under pressure as will profitability. It’s time to redefine success. Staying the course and looking to hold business, build share and suffer less than your competitors is a valid strategy.

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About This Blog

This blog focuses on fresh and innovative ideas on how to bring your career to the next level. The blog which also details the various training opportunities for marketing professionals is penned by, Michael Palmer, executive vice president of training & careers.