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The Next Step Archive

May 2011

Embrace Failure

Posted: May 31, 2011 12:00am ET

In the April 2011edition of HBR Amy Edmondson authored an article on “Strategies for Learning from Failure.” In her article Amy points out that the wisdom of learning from failure is incontrovertible yet organizations that do this well are rare. And the reason is that people are programmed at an early age to thing that failure is bad. This “misguided” view of failure in Amy’s mind leads to a lack of real learning.

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Three Easy Ways to Motivate Your Team

Posted: May 26, 2011 12:00am ET

We think that being a leader means energizing and motivating our team, yet more managers get it wrong than right. No doubt that a motivated and energized workforce translates directly into a better bottom line. As a result most managers want to keep their people motivated. The problem is that most managers don't know where to begin.

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It is not the strongest that survive

Posted: May 24, 2011 12:00am ET

Charles Darwin is quoted as saying “It is not the strongest of the species that survive, nor the most intelligent, but the one most responsive to change.” How true – even more so today than when Mr. Darwin shared this insight with us. Today we all, especially we marketers must adapt or die. The role and value of marketing is still questioned. The likelihood that we will have to go through a marketing reorganization every 24 to 30 months is still real.

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About This Blog

This blog focuses on fresh and innovative ideas on how to bring your career to the next level. The blog which also details the various training opportunities for marketing professionals is penned by, Michael Palmer, executive vice president of training & careers.