The Next Step Archive

June 2011

Be a utility player

Posted: Jun 23, 2011 12:00am ET

In baseball there are those players who are called utility players because they are able to play more than one position. They may not be the best player on the team, but they stay on the team because of their versatility. They can be used in a variety of situations, fill in for others who are hurt, keep the team from having to have so many position players.

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Make your competition irrelevant

Posted: Jun 21, 2011 12:00am ET

How often have we seen a politician box his or her opponent into a corner? Happens all the time. We say they framed what the voters would think about that opponent before the opponent had the opportunity to establish their position. Can this learning help those of us in marketing? I think so. Isn't the job of marketing to make your competition irrelevant? What can you do to reframe the question consumers are asking when they seek a brand that will satisfy their need?

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Why Don't We Have Time for Training?

Posted: Jun 9, 2011 12:00am ET

Trained people need less supervision, and are more capable of handling a variety of tasks...

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Push The Envelope

Posted: Jun 7, 2011 12:00am ET

While Tom Wolfe didn't originate the term, he seems to have made it famous with the publication of his book about the space program - The Right Stuff, in 1979. Tom used the term in its technical and engineering context, given the phrase was first used in the field of mathematics.

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Attitude is Infectious

Posted: Jun 2, 2011 12:00am ET

A positive feeling about the day, work, your boss, the company can spread faster than a virus living in today’s germ invested world. When a thought enters the brain it has to be processed. For that to happen it must travel to the front of the brain – to the neocortex (the home of logical processing). However before the thought arrives in the neocortex, it must pass through the amygdala area – the home of emotions and feelings. This is why an event or activity hijacks us. When we see a picture of a puppy our amygdala brain area grabs this image and keeps it from going to the logical part of our brain, so we have warm fuzzy feelings; rather thinking this puppy will become a dog that I will have to feed, clean up after, walk twice a day and pay large vet bills for, we say I want that puppy, its soooo cute.

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About This Blog

This blog focuses on fresh and innovative ideas on how to bring your career to the next level. The blog which also details the various training opportunities for marketing professionals is penned by, Michael Palmer, executive vice president of training & careers.