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Regulatory Rumblings Archive

May 2011

The OBA Battle Continues

Posted: May 27, 2011 9:00am ET

All of these new online behavioral advertising (OBA) bills, if enacted into law, would greatly affect the ability of marketers to effectively reach consumers.

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About This Blog

Focuses on all federal and state government and legal initiatives that threaten national advertisers' freedom of commercial speech. The blog is penned by Dan Jaffe, the ANA's Group Executive Vice President, Government Relations, who also heads the trade association's Washington office.