Marketing Maestros

Holding Company and Agency In-House Facilities for Production/Editorial and Music

Posted: Apr 24, 2017 11:00am ET BY Bill Duggan, Group EVP, ANA

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Can Traditional Measurement Tools Hack It In The Age of Digital Video?

Posted: Apr 13, 2017 12:00pm ET BY Brian Katz, VP of advanced TV insights and strategy at Eyeview

Eyeview's Brian Katz examines the disconnect between tech, the ad industry, and viewership measurement.

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Staying Ahead of the Curve with Geoff Ramsey of eMarketer

Posted: Apr 11, 2017 3:00pm ET BY Ryan Dinger, copywriter at ANA

eMarketer's Geoff Ramsey shares his thoughts on how marketing has changed and what marketers must do to stay ahead of the curve.

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Marketing That Matters

Posted: Apr 3, 2017 12:00am ET BY Michael Brenner, author of The Content Formula

Four steps marketing leaders can take to drive change for their company, their career, and their customers.

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Has Indirect Procurement Earned a Seat at the Curriculum Table?

Posted: Mar 27, 2017 10:00am ET BY Mary Ann Brennan, ANA AFM Committee chair, West Coast chapter

Could education be a key contributor to the challenge in finding procurement talent?

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Statement from ANA CEO on Suspending Advertising on YouTube

Posted: Mar 24, 2017 3:00pm ET

Bob Liodice, CEO of the ANA, has issued a statement in response to press inquiries about marketers who have recently suspended advertising on Google’s YouTube website.

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Walled Gardens are Blind Spots

Posted: Mar 23, 2017 11:00am ET BY Bill Duggan, Group EVP, ANA

ANA members weigh in on the move toward independent audits of large digital media enterprises by the Media Rating Council.

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C-level blogging: 7 tips for successfully using a ghostwriter

Posted: Mar 20, 2017 12:00pm ET BY Nicole Sommerfeld, VP of strategy and programs at TDA Group

Blogging can be time-consuming, especially for C-suite execs. Here are 7 tips to effectively use a ghostwriter to get your message out.

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ANA Members on Walled Gardens

Posted: Mar 17, 2017 12:00am ET BY Bill Duggan, Group EVP, ANA

ANA members show significant support for independent audits of large digital enterprises.

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Who’s Ready to Lead Change in Marketing?

Posted: Mar 16, 2017 10:00am ET BY George Stenitzer, Founder, Crystal Clear Communications

How do you find a change agent? Look for these four behaviors.

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