Marketing Maestros

Influencers Adapt to Facebook, Instagram, and YouTube Changes

Posted: Feb 15, 2018 12:00pm ET BY Aliza Freud

SheSpeaks' Aliza Freud explains how influencers have had to adapt in order to remain competitive amid changes from major social platforms.

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The Art and Science of Brand Building

Posted: Feb 13, 2018 3:00pm ET BY Ed Faruolo, Founder of VitaLincs and ANA Faculty

What to ask to understand who your ideal customers are and how to engage them so your brand remains vital in their minds.

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Sourced Traffic — Buyer Beware!

Posted: Feb 7, 2018 10:00am ET BY Bill Duggan, Group EVP, ANA

ANA's Bill Duggan examines the issue of sourced traffic in light of recent reports, and shares action steps for advertisers to consider.

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American Eagle's Head of Digital on How the Brand Is Disrupting Retail

Posted: Feb 5, 2018 3:00pm ET BY Meghan Medlock

Kristen D'Arcy, head of performance digital marketing and media at American Eagle Outfitters, discusses how her brand is digitally disrupting the retail landscape and its recent "Ride with Pride" campaign.

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Five Things Millennials Want from a Marketing Career

Posted: Feb 1, 2018 12:30pm ET BY Elliot Lum

AEF's Elliot Lum shares insights from millennial marketers on why they have embraced their marketing careers.

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A Conversation with the Agency Veteran Who is Leading Land O’Lakes to Record Growth

Posted: Jan 22, 2018 10:00am ET BY Ryan Dinger, copywriter at ANA

Tim Scott, CMO of Land O’Lakes, opens up about overcoming challenges, keeping a venerable brand fresh, and his brand lives its purpose.

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A Recipe for Innovation: The Key Ingredient is Culture

Posted: Jan 19, 2018 10:00am ET BY Barbara Martin Coppola

At Grubhub, the key to staying innovative is in its culture.

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Gal Gadot Receives Second #SeeHer Award

Posted: Jan 16, 2018 10:00am ET BY Urey Onuoha

At the 2018 Critics’ Choice Award, actress Gal Gadot won the second annual #SeeHer award for her work promoting gender equality.

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The Keys to Agile Marketing

Posted: Jan 11, 2018 11:30am ET BY Kieran Hannon

Kieran Hannon shares how Belkin's marketing organization has changed in his time as CMO, increasing the focus on customer centricity while remaining nimble and innovative.

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A Q&A with the Former Accountant Who Launched a Global Brand and Turned an Industry on its Head

Posted: Jan 9, 2018 2:00pm ET BY Ryan Dinger, copywriter at ANA

Sarah Kauss, founder and CEO of S'well, shares her secret to success and her thoughts on what brands need to do to be successful.

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