Marketing Maestros

Mobile's Time Has Come

Posted: Sep 6, 2011 12:00am ET BY Bill Duggan

Results of a new ANA survey are just in on the use of newer media platforms. Social media and mobile are both red hot. 89% of marketers are now using social media and 75% are using mobile.


Mobile Marketing: What Are Marketers Doing?

Posted: Aug 31, 2011 12:00am ET BY Cara Brooke Schultz

Mobile marketing is a relatively new space that marketers are getting involved in, and rightfully so—it’s the best way to get your product into the hands of your consumers—literally via their mobile device which doesn’t seem to leave their hands!


Managing Social Media Overload

Posted: Aug 25, 2011 12:00am ET BY Sumitra Duncan

A recent New York Times article, “For the Plugged-In, Too Many Choices,” examines the issue of social media overload. This issue is one that most of us can relate to, especially with the almost daily introduction of new social media options—such as the recently debuted Google +.


Kim Kardashian & Branded Entertainment

Posted: Aug 22, 2011 12:00am ET BY Bill Duggan


Thanks for the Tip (and the importance of real Service)

Posted: Aug 17, 2011 12:00am ET BY Bill Duggan


Branded Entertainment Needs Better Measurement

Posted: Aug 10, 2011 12:00am ET BY Bill Duggan


Getting Social Is Great for Your Business

Posted: Jul 25, 2011 12:00am ET BY Willette Francis


Giveaways at Our Digital and Social Media Conference presented by Meredith

Posted: Jul 12, 2011 4:20pm ET

Attendees of our 2011 ANA Digital and Social Media Conference presented by Meredith, not only will you get some great learnings from Domino's, Visa Inc., RadioShack, and more, we're giving you opportunities to win prizes that will help your business.


How to Become an Inbox Favorite

Posted: Jul 11, 2011 12:00am ET BY Willette Francis

Email marketing has become an essential part of the digital marketing scene. It’s proven to effectively reach consumers, build your brand, retain customers, and, equally important, it continues to foster high ROIs.


Three Ways to Use Digital Marketing to Gather Research

Posted: Jul 6, 2011 9:40am ET BY Grace Bello

Your brand may already have a Facebook, Twitter and LinkedIn presence. However, are you using these platforms to hear what your consumers are saying about you, or are you merely droning on about yourself?