Regulatory Rumblings

What the Election Means for Marketers

Posted: Nov 9, 2016 11:30am ET

In a political bombshell still reverberating through Washington, Donald Trump, confounding the predictions of most of the pundits and pollsters, won a solid electoral victory. For the first time in eight years, the Republicans control the Presidency and the House and Senate. This means that it is likely that the political gridlock of the last three Congresses will be broken.


ANA Submits Comments following FTC Disclosures Workshop

Posted: Nov 2, 2016 11:45am ET

In September, the Federal Trade Commission (FTC) held a workshop entitled “Putting Disclosures to the Test” at which participants examined how companies present their advertising claims, privacy practices, and other information to consumers. During the event, a number of researchers presented their findings on the advantages and disadvantages of different types of disclosures and various metho ...


The Brave New World of Privacy

Posted: Nov 1, 2016 9:15am ET

To quote Dorothy in the Wizard of Oz: “I’ve a feeling we’re not in Kansas anymore.” With the Federal Communications Commission’s (FCC) recent passage of highly restrictive and sweeping new privacy rules, consumers and advertisers have been sent down an extremely winding regulatory yellow brick road.


The Fight Against the FCC’s Privacy Regulation Continues

Posted: Oct 25, 2016 2:45pm ET

For the past several months, ANA has been working extensively to protect the Internet ecosystem and online economy from an overly-restrictive privacy proposal put forward by the Federal Communications Commission (FCC). The FCC’s plan, which is up for a vote on October 27th, would severely harm digital marketers that collect and use data the FCC claims is “sensitive.”


Three Choices

Posted: Oct 17, 2016 12:30pm ET

We have explained several times in this blog why the FCC’s Broadband Privacy NPRM would be extraordinarily burdensome for the advertising community and consumers. Now the new Fact Sheet from Commissioner Wheeler provides a revised proposal and provides some additional information as to the path the FCC is hoping to chart regarding online privacy.


Look Before You Leap

Posted: Oct 5, 2016 10:30am ET

Last week, 20 minutes before the scheduled Commission meeting, the Federal Communications Commission (FCC) postponed a scheduled vote on a proposal intended to create competition in the set-top box marketplace.


ANA Warns FCC about its Latest Set-Top Box Proposal

Posted: Sep 21, 2016 12:15pm ET

In previous postings, we’ve been keeping you current on the FCC’s activities to create needed competition in the set-top box (STB) marketplace. The FCC has yet to make public its new proposal, though the bipartisan leadership of the House Judiciary and Energy and Commerce Committees have urged it to do so.


Congress and Advertising – Will 2017 Be Different?

Posted: Aug 29, 2016 12:30pm ET

As Congress limps toward this year’s finish line, it appears highly likely that this will be one of the least active and effective sessions of Congress in recent memory.


FCC Needs to Recognize the Value of Advertising

Posted: Aug 10, 2016 12:30pm ET

In February, the FCC put forward a sweeping Notice of Proposed Rulemaking (NPRM). The FCC claimed that it would create needed competition in the set-top box marketplace. In fact, as we emphasized in our two filings in this proceeding, the FCC’s plan poses an extraordinary threat to advertising interests.


First Amendment 101: Corporate Speech

Posted: Aug 8, 2016 3:15pm ET

Throughout 2016, ANA has been actively working to stop efforts by state and local governments to take away advertisers’ First Amendment rights. In our latest action, we filed an amicus brief calling for a permanent injunction of the required health warnings on ads for certain sugar sweetened drinks in San Francisco.