Marketing Maestros

Everyone Is a Marketer — Especially Your Employees

Posted: Dec 11, 2017 2:00pm ET BY Jann Schwarz

LinkedIn's Jann Schwarz explains why a company's employees are its most valuable touchpoint.

READ MORE

Airbnb: Building the World's Most Multi-Cultural Brand

Posted: Dec 7, 2017 1:00pm ET BY Nick Primola

As a global brand disrupting a traditional industry, Airbnb is uniquely positioned to take a stand for inclusion and diversity. Here's how the company is living its commitment internally.

READ MORE

Artificial Intelligence (AI): ANA 2017 Marketing Word of the Year

Posted: Dec 6, 2017 12:00pm ET BY Bill Duggan, Group EVP, ANA

The votes are in. ANA members have selected "Artificial Intelligence" as 2017's Marketing Word of the Year.

READ MORE

Your Creative Brief Probably Stinks!

Posted: Dec 4, 2017 12:00pm ET BY Bill Duggan, Group EVP, ANA

ANA's Bill Duggan shares findings from a new ANA whitepaper on creative briefs.

READ MORE

Becoming an Online Retailer

Posted: Nov 29, 2017 12:00pm ET BY Barbara Messing

Barbara Messing, CMO of TripAdvisor, explains how the company adapted its marketing structure to succeed as an online retailer.

READ MORE

Taking a Stand on Racial Equality

Posted: Nov 21, 2017 10:00am ET BY Bill Duggan, Group EVP, ANA

ANA’s Bill Duggan shares how P&G is addressing racial inequality through its advertising, based on Marc Pritchard’s keynote speech at the 2017 ANA Multicultural Marketing and Diversity Conference.

READ MORE

Ditch the Newspaper Approach to Content Marketing, Try the Blockbuster Philosophy Instead

Posted: Nov 20, 2017 12:00pm ET BY Jann Schwarz

LinkedIn's Jann Schwarz explains how B-to-B marketers can apply Hollywood's approach to content to create sustainable thought leadership.

READ MORE

Taking on Taboos: How Allstate, Amazon, and Corning Succeeded by Not Playing It Safe.

Posted: Nov 16, 2017 10:00am ET BY Mike O'Toole

This episode of PJA’s Branding for Change podcast explores finding opportunities in market taboos — the areas where conventional brands fear to tread, but which can deliver outsized advantage when addressed correctly.

READ MORE

Mentoring to Close the Generation Gap

Posted: Nov 15, 2017 12:00pm ET BY Raja Rajamannar

Mastercard's Raja Rajamannar shares insights into the benefits of having a mentoring program at the company.

READ MORE

Marc Pritchard Busts Multicultural Marketing Myths (with $1 billion in sales growth possible)

Posted: Nov 13, 2017 11:00am ET BY Bill Duggan, Group EVP, ANA

P&G's Marc Pritchard debunks some long-running multicultural myths.

READ MORE