Marketing Maestros

Native needs a better yardstick

Posted: Apr 16, 2015 12:30pm ET BY Bill Duggan, Group EVP, ANA

ANA's Bill Duggan shares thoughts on some findings from a recent ANA study on native advertising.

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No Laughing Matter

Posted: Apr 10, 2015 10:30am ET BY Andrew Eitelbach, senior manager of marketing and communications

The April issue of ANA magazine looks at how GEICO and Farmers Insurance use humor so effectively; gives advice from Yahoo! on native advertising; explores why some Internet-based companies are opening physical retail locations; and so much more.

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Highlights & Insights from 4A’s Transformation

Posted: Mar 25, 2015 1:30pm ET BY Bill Duggan, Group EVP, ANA

ANA's Bill Duggan shares highlights from the 2015 4A's Transformation event in Austin.

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Fraudsters, Liars, and Cheats

Posted: Mar 19, 2015 10:30am ET BY Andrew Eitelbach, senior manager of marketing and communications

The March issue of ANA magazine focuses on fraud in the digital space, the importance of training for marketers, and direct mail as part of an omnichannel strategy

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Highlights from ANA Brand Masters Conference – My Favorite February Memory!

Posted: Feb 27, 2015 2:00pm ET BY Bill Duggan, Group EVP, ANA

ANA's Bill Duggan shares some highlights from the 2015 ANA Brand Masters Conference.

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Celebrating the Best

Posted: Feb 27, 2015 11:00am ET BY Urey Onuoha, copywriter, ANA

ANA's Urey Onuoha explains what can be found in the special awards issue of ANA magazine.

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Why All the Hoopla on Fidelity “Native” Ad on Forbes Cover?

Posted: Feb 24, 2015 10:00am ET BY Bill Duggan, Group EVP, ANA

ANA's Bill Duggan weighs in on the media's reaction to Fidelity's native ad on the cover of Forbes Magazine.

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February's ANA Magazine: A Labor of Love

Posted: Feb 17, 2015 4:30pm ET BY Andrew Eitelbach, senior manager of marketing and communications

Featuring Allstate, Microsoft, Pernod Ricard, Chobani, Wells Fargo, and others, this issue looks at how technology and social media are changing sponsorship marketing forever, how to build lasting agency relationships, state production incentives, and more.

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Introducing B-to-B Marketer

Posted: Feb 2, 2015 10:30am ET BY Urey Onuoha, copywriter, ANA

ANA's Urey Onuoha shares insights from the first issue of B-to-B Marketer.

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Native Advertising Must Have Clear Disclosure (that it is, indeed, advertising)

Posted: Jan 30, 2015 9:00am ET BY Bill Duggan, Group EVP, ANA

ANA's Bill Duggan shares insights from the 2015 ANA whitepaper on native advertising.

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