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Marketing Maestros

Highlights from ANA Marketing to Millennials Members Only Conference

By Marni Gordon, vice president of committees and conferences, ANA
Posted: Jun 28, 2013 12:00am ET

We held our first-ever ANA Members-Only Conference on Marketing to Millennials in California and had a great day!  The event was hosted by Live Nation and held at House of Blues in Los Angeles.  The day was filled with rich insights on the elusive millennial target and included sessions from Live Nation, Hyundai, Missouri Lottery, and Microsoft plus the latest trends on millennials from Jeff Fromm, author of Marketing to Millennials!  Here are some key highlights from the event:

About This Blog

To complement our two leadership blogs and build dialogue on the seismic changes happening in marketing, we launched Marketing Maestros. Our in-house citizen journalists will talk about everything from marketing technology to accountability and everything in between. This blog is written for marketers by ANA's marketers whose insights are drawn from the voices of the client side marketing community.