Marketing Maestros

New B-to-B Research: A CMO’s Checklist

Posted: Jan 18, 2017 10:00am ET BY Kerry Breen

Tips for B-to-B CMOs on how to develop strategic marketing plans that drive business growth.


The ANA Celebrates 1,000 Members

Posted: Jan 17, 2017 12:00pm ET BY Ryan Dinger, copywriter at ANA

The ANA has reached a new milestone with its 1000th member.


What Were the Biggest Challenges for Marketers in 2016?

Posted: Jan 13, 2017 10:00am ET BY Kerry Breen

The top marketing challenges of 2016 from the ANA’s Marketer’s Edge research program.


How PepsiCo Brought Content In-House

Posted: Jan 12, 2017 1:00pm ET BY Molly Knol, senior manager, committees and conferences at ANA

PepsiCo's in-house content creation studio is helping the company stand out among the competition.


Transparency, Fraud, Programmatic, Data, & Agency Relationships

Posted: Jan 4, 2017 12:00am ET BY Bill Duggan, Group EVP, ANA

Five issues that were on the top of the agenda for marketers last year – transparency, fraud, programmatic, data, and agency relationships – will continue to be urgent issues in 2017. As we kick-off a new year, marketers would find it helpful to reflect back on ANA positions on these issues.


Brand Masters: Big Brands with Bigger Results

Posted: Dec 20, 2016 12:00pm ET BY Ryan Dinger, copywriter at ANA

Here’s a look at the things that have made the ANA Brand Masters Conference a can’t-miss event on any marketer’s schedule.


Why is ANA in the same company as Pokémon, Marijuana, Netflix, and Donald Trump?

Posted: Dec 19, 2016 1:00pm ET BY Bill Duggan, Group EVP, ANA

ANA's Bill Duggan reflects on the ANA's acknowledgment on Ad Age's 2016 Marketer A-List.


Transparency: ANA 2016 Marketing Word of the Year

Posted: Dec 12, 2016 1:00pm ET BY Bill Duggan, Group EVP, ANA

ANA's Bill Duggan explains why "transparency" makes sense as the ANA's 2016 Marketing Word of the Year.


Six Years of Mayhem

Posted: Dec 12, 2016 11:30am ET BY Crystal Albanese, senior manager of conferences and committees at ANA

#ANABrand speaker David Brot shares a preview of his presentation, which will explain how Allstate's Effie award-winning "Mayhem" campaign has been so successful for so long.


Can Shopper and Brand Marketers Work Together?

Posted: Dec 9, 2016 11:00am ET BY Kerry Breen

Shopper marketers discussed the disconnect between brand and shopper marketing teams at an ANA committee meeting.