Marketing Maestros
2015 ANA Marketing Word of the Year: Content Marketing
Posted: Dec 23, 2015 2:00pm ET BY Bill Duggan, Group EVP, ANABill Duggan sheds some light on the 2015 ANA Marketing Word of the Year.
READ MORELooking Ahead
Posted: Dec 22, 2015 4:00pm ET BY Urey OnuohaInsights into where Gen Z, Virtual and Augmented Reality, and Wearables are headed in the coming years.
READ MOREFor Innovation, Think Startups
Posted: Dec 21, 2015 11:00am ET BY Bill Duggan, Group EVP, ANAAhead of the ANA presentation at CES 2016, Bill Duggan shares insights on startups and innovation.
READ MOREHow to Not Freak Out
Posted: Dec 17, 2015 12:05pm ET BY Andrew EitelbachDecember's issue of ANA Magazine offers five ways to deal with stress and be more productive, MasterCard's new payment initiative, in-game advertising, how to build a weather-based marketing strategy, and more.
READ MOREBMA Advisory Board Chair on the Value of Membership
Posted: Dec 7, 2015 11:30am ET BY Ken BeaulieuHoward Sherman, chair of the BMA Board of Advisors, shares his thoughts on the value of BMA membership.
READ MORECo-Chairs Announced for ANA Advertising Financial Management Conference
Posted: Nov 30, 2015 1:00pm ET BY Bill Duggan, Group EVP, ANAThe co-chairs of the 2016 ANA Advertising Financial Management Conference have been announced.
READ MOREThe Industry Weighs in on Third-Party Measurement for Viewability of Digital Advertising
Posted: Nov 30, 2015 10:30am ET BY Bill Duggan, Group EVP, ANAANA's Bill Duggan shares insights from an ANA white paper on viewability measurement.
READ MOREThe Critical Need for Accredited Third-Party Measurement for Viewability of Digital Advertising
Posted: Nov 24, 2015 10:00am ET BY Bill Duggan, Group EVP, ANAANA's Bill Duggan shares key findings from a new ANA member survey on viewability measurement.
READ MOREWhy Marketing Leaders Must Think Differently
Posted: Nov 18, 2015 3:00pm ET BY Ken BeaulieuJerry Wind, Ph.D., founding director of the Wharton Future of Advertising Program, discusses the importance of transforming traditional ways of thinking in marketing.
READ MOREEliminating Marketing Procurement: An Industry Trend?
Posted: Nov 18, 2015 1:00pm ET BY Bill Duggan, Group EVP, ANAANA's Bill Duggan shares thoughts from the ANA procurement and financial management community on eliminating marketing procurement.
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