Marketing Maestros

Let Me Tell You About Don

Posted: Jul 1, 2014 12:30pm ET BY Michael Berberich, manager, marketing knowledge center

ANA's Michael Berberich shares social media marketing advice from author Ben Blakesley.

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Catchy Jingles and Theme Songs

Posted: Jun 26, 2014 2:00pm ET BY Jesse Feldman, senior manager of content strategy and partnerships

The ANA's Jesse Feldman shares some of the most recently added content to the Marketing Knowledge Center.

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ANA at CES 2015!

Posted: Jun 11, 2014 10:51am ET BY Bill Duggan, Group EVP, ANA

In this blog, ANA's Bill Duggan announces that ANA will be a part of "C Space" at the 2015 Consumer Electronics Show.

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What B2B Marketers Can Teach the Rest of Us!

Posted: Jun 10, 2014 11:00am ET BY Bill Duggan, Group EVP, ANA

In this blog, ANA's Bill Duggan discusses his key findings at the BMA Conference.

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What’s New at the MKC?

Posted: Jun 4, 2014 2:30pm ET BY Jesse Feldman, senior manager of content strategy and partnerships

ANA's Jesse Feldman explains some recent changes to the Marketing Knowledge Center.

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The Case For Media Procurement

Posted: May 20, 2014 11:00am ET BY Bill Duggan, Group EVP, ANA

In this blog, ANA's Bill Duggan emphasizes the need for procurement professionals to focus on media and makes a case for media procurement.

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You don’t know what you don’t know: More marketers worry about media buying transparency

Posted: May 15, 2014 10:00am ET

ANA's Bill Duggan summarizes the implications the current media transparency crisis has on marketers.

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Metrics & Procurement

Posted: May 7, 2014 3:00pm ET BY Bill Duggan, Group EVP, ANA

ANA's Bill Duggan shares more key findings from the recently released white paper "Optimizing the Procurement & Marketing Relationship."

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Is On-the-Job Training Enough?

Posted: May 7, 2014 11:00am ET BY Jesse Feldman, senior manager of content strategy and partnerships

The ANA and EffectiveBrands are in the process of releasing results from the Marketing2020 survey. ANA's Jesse Feldman shares how to get access to these insights.

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Insights from Day 2 of AFM

Posted: May 6, 2014 1:30pm ET BY Constantine von Hoffman, editor of ANA Magazine

Constantine Von Hoffman, editor of ANA Magazine, shares insights from Rishad Tobaccowala, chair of DigitasLBI and Razorfish and speaker at the 2014 Advertising Financial Management Conference.

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