Marketing Maestros

Fraud in Digital Advertising – ANA/White Ops Report Released!

Posted: Dec 9, 2014 12:03am ET BY Bill Duggan, Group EVP, ANA

ANA's Bill Duggan shares insights from a recently released ANA/White Ops study on bot fraud.

READ MORE

About Those Social Followings You Paid to Build Up…

Posted: Dec 5, 2014 1:00pm ET BY Michael Berberich, manager, marketing knowledge center

ANA's Michael Berberich shares insights on content marketing for brands.

READ MORE

Programmatic: ANA 2014 Marketing Word of the Year

Posted: Dec 5, 2014 11:00am ET BY Bill Duggan, Group EVP, ANA

ANA members identified programmatic as the 2014 marketing word of the year. 349 members voted between November 24 and December 2.

READ MORE

Patent Troll Liability in Client/ Agency Contracts

Posted: Dec 1, 2014 11:00am ET BY Bill Duggan, Group EVP, ANA

ANA's Bill Duggan shares insights from a recently-released ANA white paper on Patent Trolls.

READ MORE

Challenges from a Multicultural Marketing Leader

Posted: Nov 24, 2014 11:00am ET BY Bill Duggan, Group EVP, ANA

ANA's Bill Duggan shares data on the use of Instagram based on findings from a new ANA survey.

READ MORE

Older Millennials Aren’t “All-In” On Personalized Marketing: A Completely Subjective First-Person Account.

Posted: Nov 24, 2014 10:00am ET BY Michael Berberich, manager, marketing knowledge center

ANA's Michael Berberich uses a personal experience to explain why it's important for brands to know who they are targeting.

READ MORE

New Content: Intro to Neuromarketing

Posted: Nov 20, 2014 10:00am ET BY Jesse Feldman, senior manager of content strategy and partnerships

ANA's Jesse Feldman shares insights from the Intro to Neuromarketing Insight Brief.

READ MORE

The Promise of Addressable TV

Posted: Nov 15, 2014 12:30pm ET BY Andrew Eitelbach, senior manager of marketing and communications

Reaching the right audience based on household and not just region or show demographics is the promise of addressable TV. This issue looks at the emerging practice, as well as the science behind effectively advertising in a fragmented marketplace.

READ MORE

Mashable, Pitbull, and a Walmart in Alaska

Posted: Nov 13, 2014 10:00am ET BY Michael Berberich, manager, marketing knowledge center

ANA's Michael Berberich explains Velocity, the system used by Mashable that predicts the next viral URL.

READ MORE

2014 Effie Winners: Nimble, Focused, Unafraid

Posted: Nov 11, 2014 10:00am ET BY Michael Berberich, manager, marketing knowledge center

A review of the winners of the 2014 Effie awards found that leading marketers are bucking conventions in terms of channels used, audiences targeted, and willingness to take risks.

READ MORE