Marketing Maestros

Why is ANA in the same company as Pokémon, Marijuana, Netflix, and Donald Trump?

Posted: Dec 19, 2016 1:00pm ET BY Bill Duggan

ANA's Bill Duggan reflects on the ANA's acknowledgment on Ad Age's 2016 Marketer A-List.

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Transparency: ANA 2016 Marketing Word of the Year

Posted: Dec 12, 2016 1:00pm ET BY Bill Duggan

ANA's Bill Duggan explains why "transparency" makes sense as the ANA's 2016 Marketing Word of the Year.

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Six Years of Mayhem

Posted: Dec 12, 2016 11:30am ET BY Crystal Albanese, senior manager of conferences and committees at ANA

#ANABrand speaker David Brot shares a preview of his presentation, which will explain how Allstate's Effie award-winning "Mayhem" campaign has been so successful for so long.

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Can Shopper and Brand Marketers Work Together?

Posted: Dec 9, 2016 11:00am ET BY Kerry Breen

Shopper marketers discussed the disconnect between brand and shopper marketing teams at an ANA committee meeting.

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Data is a "Force for Good" in Client/Agency Relationships

Posted: Nov 28, 2016 10:00am ET BY Bill Duggan

Bill Duggan shares key findings from a new survey by the ANA and Decideware. 

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How One Satisfying Insight Has Led to Six Years of Success for SNICKERS

Posted: Nov 16, 2016 10:00am ET BY Crystal Albanese, senior manager of conferences and committees at ANA

#ANABrand speakers Allison Miazga-Bedrick and Susannah Keller share how the brand came upon a universal insight that led to a hugely successful campaign.

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Using Data to Manage Agency Relationships — What’s Important to Marketers

Posted: Oct 31, 2016 2:00pm ET BY Bill Duggan

ANA's Bill Duggan shares key findings from a new study conducted to understand how marketers use data to manage agency relationships.

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Reimagining the Business of Fashion

Posted: Oct 26, 2016 9:30am ET BY Crystal Albanese, senior manager of conferences and committees at ANA

Shawn Gold, CMO at TechStyle, explains how the fashion brand consistently improves the shopper experience.

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Advertisers Are Overmatched in Agency Contract Negotiations

Posted: Oct 3, 2016 12:00pm ET BY Bill Duggan

Marketers are significantly overmatched in contract negotiations with their agencies, writes ANA's Bill Duggan.

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ANA CEO Bob Liodice on the Facebook Video Viewing Controversy

Posted: Sep 29, 2016 10:00am ET BY Bob Liodice, CEO, ANA

The recent disclosures by Facebook that they overestimated video viewing for two years is troubling. While ANA recognizes that “mistakes do happen,” we also recognize that Facebook has not yet achieved the level of measurement transparency that marketers need and require.

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