Marketing Maestros

Transparency, Fraud, Programmatic, Data, & Agency Relationships

Posted: Jan 4, 2017 12:00am ET BY Bill Duggan, Group EVP, ANA

Five issues that were on the top of the agenda for marketers last year – transparency, fraud, programmatic, data, and agency relationships – will continue to be urgent issues in 2017. As we kick-off a new year, marketers would find it helpful to reflect back on ANA positions on these issues.

READ MORE

Brand Masters: Big Brands with Bigger Results

Posted: Dec 20, 2016 12:00pm ET BY Ryan Dinger, copywriter at ANA

Here’s a look at the things that have made the ANA Brand Masters Conference a can’t-miss event on any marketer’s schedule.

READ MORE

Why is ANA in the same company as Pokémon, Marijuana, Netflix, and Donald Trump?

Posted: Dec 19, 2016 1:00pm ET BY Bill Duggan, Group EVP, ANA

ANA's Bill Duggan reflects on the ANA's acknowledgment on Ad Age's 2016 Marketer A-List.

READ MORE

Transparency: ANA 2016 Marketing Word of the Year

Posted: Dec 12, 2016 1:00pm ET BY Bill Duggan, Group EVP, ANA

ANA's Bill Duggan explains why "transparency" makes sense as the ANA's 2016 Marketing Word of the Year.

READ MORE

Six Years of Mayhem

Posted: Dec 12, 2016 11:30am ET BY Crystal Albanese, senior manager of conferences and committees at ANA

#ANABrand speaker David Brot shares a preview of his presentation, which will explain how Allstate's Effie award-winning "Mayhem" campaign has been so successful for so long.

READ MORE

Can Shopper and Brand Marketers Work Together?

Posted: Dec 9, 2016 11:00am ET BY Kerry Breen, senior manager, marketing knowledge center at ANA

Shopper marketers discussed the disconnect between brand and shopper marketing teams at an ANA committee meeting.

READ MORE

Data is a "Force for Good" in Client/Agency Relationships

Posted: Nov 28, 2016 10:00am ET BY Bill Duggan, Group EVP, ANA

Bill Duggan shares key findings from a new survey by the ANA and Decideware. 

READ MORE

How One Satisfying Insight Has Led to Six Years of Success for SNICKERS

Posted: Nov 16, 2016 10:00am ET BY Crystal Albanese, senior manager of conferences and committees at ANA

#ANABrand speakers Allison Miazga-Bedrick and Susannah Keller share how the brand came upon a universal insight that led to a hugely successful campaign.

READ MORE

Using Data to Manage Agency Relationships — What’s Important to Marketers

Posted: Oct 31, 2016 2:00pm ET BY Bill Duggan, Group EVP, ANA

ANA's Bill Duggan shares key findings from a new study conducted to understand how marketers use data to manage agency relationships.

READ MORE

Reimagining the Business of Fashion

Posted: Oct 26, 2016 9:30am ET BY Crystal Albanese, senior manager of conferences and committees at ANA

Shawn Gold, CMO at TechStyle, explains how the fashion brand consistently improves the shopper experience.

READ MORE