Marketing Maestros

The Ad's Not Viewable If It's Blocked: Richer Media Leaves Advertisers and Consumers Poorer

Posted: May 8, 2017 11:30am ET BY Victor Wong, CEO of Thunder

As consumers increasingly block digital ads, advertisers need to set and abide by higher standards for viewability and creative to make sure their ads are seen.

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How to Create a Unified Brand Experience

Posted: May 4, 2017 10:00am ET BY Michelle M. Smith

To deliver a unified experience across the brand, focus on these five guiding principles.

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The ANA Digital & Social Media Conference: A Fan Favorite

Posted: May 1, 2017 12:00pm ET BY Emma Phipps, Copywriter

Here’s a deeper look at what makes the 2017 ANA Digital & Social Media Conference a must-attend event.

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Advice To Maximize Experience At ANA Advertising Financial Management Conference

Posted: Apr 27, 2017 1:00pm ET BY Bill Duggan, Group EVP, ANA

Past chairs of #ANAAFM offer advice on how attendees can make the most of the conference experience.

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The Truth Behind Personalization: Why It Doesn't Solve Publishers' Biggest Problem

Posted: Apr 27, 2017 10:00am ET BY Keith Sibson, VP of product and marketing at PostUp

While important, personalization doesn't solve the major problem that publishers face today: how to create sustainable direct relationships with readers.

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Holding Company and Agency In-House Facilities for Production/Editorial and Music

Posted: Apr 24, 2017 11:00am ET BY Bill Duggan, Group EVP, ANA

Advertisers should know the in-house resources for their holding companies, agencies, and affiliates. Here's resource list to help.

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Can Traditional Measurement Tools Hack It In The Age of Digital Video?

Posted: Apr 13, 2017 12:00pm ET BY Brian Katz, VP of advanced TV insights and strategy at Eyeview

Eyeview's Brian Katz examines the disconnect between tech, the ad industry, and viewership measurement.

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Staying Ahead of the Curve with Geoff Ramsey of eMarketer

Posted: Apr 11, 2017 3:00pm ET BY Ryan Dinger, copywriter at ANA

eMarketer's Geoff Ramsey shares his thoughts on how marketing has changed and what marketers must do to stay ahead of the curve.

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Marketing That Matters

Posted: Apr 3, 2017 12:00am ET BY Michael Brenner, author of The Content Formula

Four steps marketing leaders can take to drive change for their company, their career, and their customers.

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Has Indirect Procurement Earned a Seat at the Curriculum Table?

Posted: Mar 27, 2017 10:00am ET BY Mary Ann Brennan, ANA AFM Committee chair, West Coast chapter

Could education be a key contributor to the challenge in finding procurement talent?

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