Marketing Maestros

Marketing in a Real-Time World: Key Insights from 360i Marketing Summit 2013

Posted: Sep 20, 2013 12:00am ET BY Marni Gordon, vice president of committees and conferences, ANA

Marni Gordon, vice president, ANA shares insights from the 360i Marketing Summit 2013.

READ MORE

Procurement & In-House Agencies

Posted: Sep 19, 2013 10:55am ET BY Bill Duggan, Group EVP, ANA

Marketing procurement should be aware (keenly aware) of the value and benefits of in-house agencies. In-house agencies offer key benefits, per the recent ANA report “The Rise of the In-House Agency.”

READ MORE

Takeaways from the Multicultural Excellence Awards Judging

Posted: Sep 18, 2013 9:33am ET BY Yasmin Melendez, director of committees and conferences, ANA

Last week, 15 ANA members from a variety of industries including financial services, QSR, CPG, health care, spirits and telecommunications gathered at ANA headquarters to review over 185 entries submitted for the Multicultural Excellence Awards. Now in its 13th year, these awards recognize marketers and their agencies or media company for their outstanding work in advertising to African-American, ...

READ MORE

Disintermediation of Traditional Agencies

Posted: Sep 13, 2013 3:33pm ET BY Bill Duggan, Group EVP, ANA

Dictionary.com defines disintermediate as: “to attempt to do away with intermediary entities between two primary market forces; to eliminate the middleman.”

READ MORE

New Industry Association:<br>Cross-Cultural Marketing & Communications Association

Posted: Sep 10, 2013 10:02am ET BY Bill Duggan, Group EVP, ANA

I attended the opening day of the “The Total Market Conference” from the Cross-Cultural Marketing & Communications Association on Monday in NYC. According to the CCM&CA, the total market is the description of a business vertical emerging within the marketing and communications industry; it describes the converging “general market” and multicultural business verticals.

READ MORE

The Rise of the In-House Agency

Posted: Sep 5, 2013 10:02am ET BY Bill Duggan, Group EVP, ANA

ANA has released a new report, “The Rise of the In-House Agency,” and the findings are most interesting.

READ MORE

In-House Agencies Grow in Importance

Posted: Aug 30, 2013 10:03am ET BY Bill Duggan, Group EVP, ANA

Over the last few months ANA has been surveying our members to better understand the penetration and use of in-house agencies.

READ MORE

Commercial Loads are Getting Out of Control

Posted: Aug 20, 2013 10:02am ET BY Bill Duggan, Group EVP, ANA

Al Jazeera America, which launches today (August 20), announced that it will have only six minutes of commercials each hour.

READ MORE

Initial ANA Perspective on Publicis-Omnicom

Posted: Aug 7, 2013 10:02am ET BY Bill Duggan, Group EVP, ANA

The following is an initial perspective from ANA on the Publicis-Omnicom merger, as provided to Ad Age.

READ MORE

Ted Turner’s Best Business Practices

Posted: Jul 23, 2013 12:43pm ET

The first thing you need to know about Ted Turner is that he rejects the premise that economic prosperity must translate into a despoiled environment. “I believe the object of being a responsible business person is to leave the lives of those you come in contact with richer, not poorer; smarter, not dumber; and fuller rather than more depleted,” he says.

READ MORE