Marketing Maestros

Is On-the-Job Training Enough?

Posted: May 7, 2014 11:00am ET BY Jesse Feldman, senior manager of content strategy and partnerships

The ANA and EffectiveBrands are in the process of releasing results from the Marketing2020 survey. ANA's Jesse Feldman shares how to get access to these insights.

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Insights from Day 2 of AFM

Posted: May 6, 2014 1:30pm ET BY Constantine von Hoffman, editor of ANA Magazine

Constantine Von Hoffman, editor of ANA Magazine, shares insights from Rishad Tobaccowala, chair of DigitasLBI and Razorfish and speaker at the 2014 Advertising Financial Management Conference.

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AFM Conference Off to a Great Start

Posted: May 5, 2014 2:00pm ET BY Constantine von Hoffman, editor of ANA Magazine

Constantine Von Hoffman, editor of ANA Magazine, recaps the first session of the ANA's Advertising Financial Management Conference.

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Improved Relationships between Marketing and Procurement

Posted: May 5, 2014 11:00am ET BY Bill Duggan, Group EVP, ANA

According to a new ANA survey, the relationship between marketing and procurement professionals has improved substantially. ANA's Bill Duggan shares why.

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What is Total Market? AHAA Helps Provide a Definition!

Posted: May 2, 2014 10:00am ET BY Bill Duggan, Group EVP, ANA

ANA's Bill Duggan explains the meaning of Total Market and what constitutes a total market approach as defined by industry trade groups, marketers, and consultants at the AHAA Annual Conference.

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State Commercial Production Incentives – Principles for Fair Business Practices

Posted: May 1, 2014 11:00am ET BY Bill Duggan, Group EVP, ANA

ANA's Bill Duggan shares highlights from the recently released white paper "State Commercial Production Incentives – Principles for Fair Business Practices," a set of guidelines to help marketers navigate and monetize the complex area of state commercial production incentives.

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Insights from A Media Mogul at AHAA Conference

Posted: Apr 30, 2014 11:30am ET BY Bill Duggan, Group EVP, ANA

ANA's Bill Duggan shares insights from Rupert Murdoch, the keynote speaker at the 2014 AHAA (Association of Hispanic Advertising Agencies) Annual Conference.

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Communication Is Key

Posted: Apr 17, 2014 6:05pm ET BY Andrew Eitelbach, senior manager of marketing and communications

The ANA's Andrew Eitelbach shares a personal insight on how good customer service won a brand a second chance.

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Programmatic Buying: Efficiency, Effectiveness But also Lack of Knowledge &Transparency

Posted: Apr 4, 2014 9:30am ET BY Bill Duggan, Group EVP, ANA

ANA's Bill Duggan shares insights on programmatic buying from the 2014 ANA Media Leadership Conference.

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Top Tweets from ANA Media Leadership Conference

Posted: Apr 3, 2014 2:30am ET BY Bill Duggan, Group EVP, ANA

ANA's Bill Duggan shares top tweets from the 2014 ANA Media Leadership Conference. Tweets appeared with the hashtag #ANAMedia.

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