Marketing Maestros

From Social Media to Social Good

Posted: Jan 15, 2016 12:05pm ET BY Andrew Eitelbach

January's issue of ANA Magazine looks at how brands with purpose make a difference, the causes of ad blocking and why it's a problem for advertisers and publishers, the legal battles facing the marketing industry in 2016, and more.

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Predictions for Market Research in 2016

Posted: Jan 11, 2016 2:00pm ET BY Todd Kaiser, senior director, marketing insights strategist

ANA's Todd Kaiser predicts how market research will change in 2016.

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2015 ANA Marketing Word of the Year: Content Marketing

Posted: Dec 23, 2015 2:00pm ET BY Bill Duggan

Bill Duggan sheds some light on the 2015 ANA Marketing Word of the Year.

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Looking Ahead

Posted: Dec 22, 2015 4:00pm ET BY Urey Onuoha

Insights into where Gen Z, Virtual and Augmented Reality, and Wearables are headed in the coming years.

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For Innovation, Think Startups

Posted: Dec 21, 2015 11:00am ET BY Bill Duggan

Ahead of the ANA presentation at CES 2016, Bill Duggan shares insights on startups and innovation.

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How to Not Freak Out

Posted: Dec 17, 2015 12:05pm ET BY Andrew Eitelbach

December's issue of ANA Magazine offers five ways to deal with stress and be more productive, MasterCard's new payment initiative, in-game advertising, how to build a weather-based marketing strategy, and more.

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BMA Advisory Board Chair on the Value of Membership

Posted: Dec 7, 2015 11:30am ET BY Ken Beaulieu

Howard Sherman, chair of the BMA Board of Advisors, shares his thoughts on the value of BMA membership.

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Co-Chairs Announced for ANA Advertising Financial Management Conference

Posted: Nov 30, 2015 1:00pm ET BY Bill Duggan

The co-chairs of the 2016 ANA Advertising Financial Management Conference have been announced.

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The Industry Weighs in on Third-Party Measurement for Viewability of Digital Advertising

Posted: Nov 30, 2015 10:30am ET BY Bill Duggan

ANA's Bill Duggan shares insights from an ANA white paper on viewability measurement.

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The Critical Need for Accredited Third-Party Measurement for Viewability of Digital Advertising

Posted: Nov 24, 2015 10:00am ET BY Bill Duggan

ANA's Bill Duggan shares key findings from a new ANA member survey on viewability measurement.

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