Marketing Maestros
There is No Better Channel for a Brand Than its Employees
Posted: Apr 22, 2013 12:00am ET BY Bill Duggan, Group EVP, ANAA recurring theme at ANA’s recent Brand Masters Conference was the critical role employees play in brand building.
READ MOREHighlights from ANA Brand Masters Conference
Posted: Apr 22, 2013 12:00am ET BY Marni Gordon, vice president of committees and conferences, ANAANA is well known for its fall “Masters of Marketing” Conference - which features terrific content and prominent speakers, including many leading CMOs and other marketing thought leaders. This year we held our first annual ANA Brand Masters Conference which was a very special intimate springtime companion to the Masters of Marketing. This first-time event was SOLD OUT and over 320 people were ...
READ MORETime and Tide
Posted: Apr 22, 2013 12:00am ET BY Lynn Santa LuciaLet’s face it, we don’t own the brand message anymore. We have the ability to control what we say about the brand, but as far as the ongoing conversation about it goes, marketers have no control.
READ MORECounting Blessings, Not Miles
Posted: Apr 19, 2013 9:32am ET BY Ken Beaulieu, vice president of marketing and communications, ANAI was one of the lucky ones who were treated Monday in the main medical tent at the Boston Marathon, just beyond the finish line.
READ MOREBright Outlook from the Gap
Posted: Apr 19, 2013 8:30am ET BY Lynn Santa LuciaWhen you’re trying to revitalize a brand, you can get lost in an avalanche of opportunity. And if you’re like Gap’s global CMO Seth Farbman, you can tend to push very fast. The former Ogilvy exec, who joined the retailer two years ago, is a self-described type-A marketer and admits that initially he was looking in all the wrong places to inject some oomph into the brand — namely, at brands ...
READ MOREContribute to The One Fund Boston
Posted: Apr 19, 2013 12:00am ET BY Bill Duggan, Group EVP, ANAI was in Boston on Patriots Day -- first for the Red Sox game and then we (I was with my wife and three kids) walked to Boylston Street to watch the runners in the final stretch of the Boston Marathon. We were close enough to hear the two explosions. Just minutes before, we decided to walk to the finish line but after a few steps changed our minds. We were lucky. Our hearts go out to all those imp ...
READ MORESharing Is the New Essential
Posted: Apr 18, 2013 12:03pm ET BY Lynn Santa LuciaAs a mother of three children, Dell CMO Karen Quintos has learned that there’s a real difference between hearing and listening, a difference that also applies to the business world. For example, if your company is monitoring conversations on Facebook and Twitter but not acting on the rich insights, you’re not really listening, she says.
READ MORE8 Lessons on Fixing a Mistake
Posted: Apr 16, 2013 8:12am ET BY Rick KnechtOn Tuesday, April 2, the public web-based secure digital file delivery service YouSendIt lost access to half its functionality: files couldn’t be downloaded. Users got error messages. Work couldn’t be completed. What happened? How did the company handle it? Is YouSendIt about to be YouEndIt?
READ MOREResults of Latest ANA Recession Survey
Posted: Apr 3, 2013 12:00am ET BY Bill Duggan, Group EVP, ANAANA has just released the results of our latest Recession Survey, a survey initiated in the depths of the recession in 2009 (hence the name!) and repeated annually since. The objective of the survey is to understand how the current economic atmosphere is affecting client-side marketers.
READ MOREAre You Listening to Your Customers?
Posted: Apr 1, 2013 12:00am ET BY Ken Beaulieu, vice president of marketing and communications, ANAAs a mother of three children, Dell CMO Karen Quintos has learned that there’s a real difference between hearing and listening, a difference that also applies to the business world. For example, if your company is monitoring conversations on Facebook and Twitter but not acting on the rich insights, you’re not really listening, she says.
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