Marketing Maestros
Fraud in Digital Advertising – ANA/White Ops Report Released!
Posted: Dec 9, 2014 12:03am ET BY Bill Duggan, Group EVP, ANAANA's Bill Duggan shares insights from a recently released ANA/White Ops study on bot fraud.
READ MOREAbout Those Social Followings You Paid to Build Up…
Posted: Dec 5, 2014 1:00pm ET BY Michael Berberich, manager, marketing knowledge centerANA's Michael Berberich shares insights on content marketing for brands.
READ MOREProgrammatic: ANA 2014 Marketing Word of the Year
Posted: Dec 5, 2014 11:00am ET BY Bill Duggan, Group EVP, ANAANA members identified programmatic as the 2014 marketing word of the year. 349 members voted between November 24 and December 2.
READ MOREPatent Troll Liability in Client/ Agency Contracts
Posted: Dec 1, 2014 11:00am ET BY Bill Duggan, Group EVP, ANAANA's Bill Duggan shares insights from a recently-released ANA white paper on Patent Trolls.
READ MOREChallenges from a Multicultural Marketing Leader
Posted: Nov 24, 2014 11:00am ET BY Bill Duggan, Group EVP, ANAANA's Bill Duggan shares data on the use of Instagram based on findings from a new ANA survey.
READ MOREOlder Millennials Aren’t “All-In” On Personalized Marketing: A Completely Subjective First-Person Account.
Posted: Nov 24, 2014 10:00am ET BY Michael Berberich, manager, marketing knowledge centerANA's Michael Berberich uses a personal experience to explain why it's important for brands to know who they are targeting.
READ MORENew Content: Intro to Neuromarketing
Posted: Nov 20, 2014 10:00am ET BY Jesse Feldman, senior manager of content strategy and partnershipsANA's Jesse Feldman shares insights from the Intro to Neuromarketing Insight Brief.
READ MOREThe Promise of Addressable TV
Posted: Nov 15, 2014 12:30pm ET BY Andrew EitelbachReaching the right audience based on household and not just region or show demographics is the promise of addressable TV. This issue looks at the emerging practice, as well as the science behind effectively advertising in a fragmented marketplace.
READ MOREMashable, Pitbull, and a Walmart in Alaska
Posted: Nov 13, 2014 10:00am ET BY Michael Berberich, manager, marketing knowledge centerANA's Michael Berberich explains Velocity, the system used by Mashable that predicts the next viral URL.
READ MORE2014 Effie Winners: Nimble, Focused, Unafraid
Posted: Nov 11, 2014 10:00am ET BY Michael Berberich, manager, marketing knowledge centerA review of the winners of the 2014 Effie awards found that leading marketers are bucking conventions in terms of channels used, audiences targeted, and willingness to take risks.
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