Marketing Maestros

Turning the Impossible Unimpossible

Posted: Nov 8, 2017 2:30pm ET BY Linda Boff

CMO Linda Boff explains how she creates an environment to foster innovation at GE.


Why a Marketing Career?

Posted: Nov 6, 2017 12:30pm ET BY Elliot Lum

What makes a career in marketing and advertising so special? AEF's Elliot Lum shares three reasons.


Darkening Clouds from Europe

Posted: Nov 2, 2017 3:00pm ET BY Bob Liodice, CEO, ANA

The ANA is creating tools to help its members navigate and respond to the complex regulatory changes the EU’s GDPR will bring.


The Link Between Organizational Structure and Revenue Growth

Posted: Oct 31, 2017 3:00pm ET BY Kerry Breen, senior manager, marketing knowledge center at ANA

Changing your organizational structure is easier said than done. These five tips will help marketers get started.


It’s Time to Bury “The Line”

Posted: Oct 30, 2017 12:00pm ET BY Mike Kaufman

Marketers and agencies have long referred to "the line” when it comes to spending. But given the complexity and integration of marketing support, it’s time to bury the line and use a new approach.


Where The Ad Industry Stands on Multicultural Marketing

Posted: Oct 27, 2017 10:30am ET BY Ryan Dinger, copywriter at ANA

Veteran marketer Gilbert Dávila provides an update on where the advertising industry stands on multicultural marketing.


Building the Plane While Flying It

Posted: Oct 25, 2017 3:00pm ET BY Diego Scotti

Verizon's Diego Scotti explains how his company addresses the three factors are critical for success: process, structure, and talent.


Humanity and Insights Still Priority: Facebook and Clorox CMOs Align at AIMM Meeting on Power of Cultural Relevance

Posted: Oct 24, 2017 2:00pm ET BY Rochelle Newman-Carrasco

At the latest AIMM membership meeting, CMOs from Facebook and Clorox discussed their companies' views and efforts on multicultural marketing and diversity.


Transparency Issues Discussed at ANA Masters

Posted: Oct 19, 2017 10:00am ET BY Bill Duggan, Group EVP, ANA

Transparency was a key theme at this year's Masters of Marketing Conference. ANA's Bill Duggan weighs in on the issue in this interview with Beet.TV.


Turning an In-House Agency Best-in-Class

Posted: Oct 18, 2017 10:00am ET BY Meredith Verdone

Meredith Verdone, CMO at Bank of America, shares how she revamped the company's in-house agency and the lessons she learned along the way.