Marketing Maestros

Marketing Talent: In-Demand Jobs and Salary Trends

Posted: May 2, 2018 10:00am ET BY Emily Apisa

Staying on top of hiring and compensation trends is key to attracting top talent and navigating a marketing career. Here are three areas marketers should watch this year.


What Your SEO Provider Should Be Doing (But Probably Isn't)

Posted: Apr 30, 2018 12:30pm ET BY JoAnna DettmannBY , Kaysha Hanock

It takes months to enhance a website's SEO — and mere hours to destroy it. Here are seven ways to tell if your SEO provider is working in your best interests.


Why Patrón Is a True Technology Innovator

Posted: Apr 27, 2018 3:00pm ET BY Meghan Medlock

Patrón Spirits has a rich history of being innovative. At the 2018 ANA Digital & Social Media Conference, the brand's VP of marketing will share insights into how his brand is disrupting technology and leading across categories.


The Fog of Trust and Transparency Continues

Posted: Apr 27, 2018 10:00am ET BY Doug Wood

In part two of "The Fog of Trust and Transparency," Reed Smith's Doug Wood explains the industry changes that ultimately led to a breakdown in trust and a spike in media reviews.


Intensity as the Third Dimension: Looking Beyond Reach and Frequency to Measure the True Impact of Branded Content

Posted: Apr 26, 2018 2:00pm ET BY Jason MolinaBY , Sara GrimaldiBY , Mukta Chowdhary

Fullscreen shares findings from its recent study on how branded content affects viewers compared to traditional advertising tactics.


The Fog of Trust and Transparency

Posted: Apr 25, 2018 3:00pm ET BY Doug Wood

Two years after the ANA released the K2 Intelligence investigation of non-transparent practices in the media buying industry, Reed Smith's Doug Wood looks back at advertising's relationship with trust and transparency over the years.


Navigating the Event Planning Process

Posted: Apr 19, 2018 11:00am ET BY Dax Callner

Four keys to planning and implementing high-impact event marketing programs.


Amazon, a Case for Protecting Consumer Choice

Posted: Apr 18, 2018 12:00pm ET BY Ray Kingman

As Amazon's foothold in consumer culture strengthens, Semcasting's Ray Kingman makes a case for safeguards against business practices that limit consumer choice.


Oceans of Ad Data Failing to Drive Business Growth: ANA's Liodice

Posted: Apr 17, 2018 3:00pm ET BY Robert Andrews

In this interview with Beet.TV, ANA CEO Bob Liodice weighs in on why advanced ad tools are not driving business growth.


What's a Facebook user to do? Acknowledge the reality of a flawed platform that we're still going to use

Posted: Apr 13, 2018 11:00am ET BY Allie FriedmanBY , Steve Bell

Eric Mower + Associates' Steve Bell and Allie Friedman weigh in on the ongoing Facebook data controversy and how marketers and consumers are responding.