Marketing Maestros

Advertisers Can't Stop Fraud, But They Can Stop Making Costly Assumptions

Posted: Jul 11, 2017 3:00pm ET BY Rich Kahn, CEO and co-founder of eZanga

By understanding that fraud can't be completely solved, marketers can take a more realistic and effective approach to curbing it, argues eZanga's Rich Kahn.

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AI: The Future of the Marketing Tech Stack

Posted: Jul 5, 2017 3:00pm ET BY Marc Keating, chief innovation officer at Stein IAS

As marketing moves into its post-modern phase, AI has the potential to become the next major step forward in the marketing stack.

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Humanity, Machines, and the Internet: Welcome to Post-Modern Marketing

Posted: Jun 29, 2017 3:00pm ET BY Tom Stein, chairman and chief client officer at Stein IAS

Stein IAS' Tom Stein argues that post-modern marketing, the combination of technology and human connection, is the next step in marketing's journey.

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3 Agency-Proven Ways to Put Design Thinking to Work

Posted: Jun 27, 2017 2:00pm ET BY Matt Magee, VP of strategy at PJA Advertising + Marketing

PJA’s Matt Magee shares three design thinking techniques to help improve the quality of creative ideas and collaboration.

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7 Great Ways to Screw Up Your Executive Communications Program

Posted: Jun 22, 2017 10:00am ET BY Paul Carlstrom, VP of content services, TDA Group

Incorporating an executive voice into your content marketing can make your assets more compelling. But these poor practices can screw up even the best executive programs.

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10 Best Tools for Building a Shopper Marketing Program

Posted: Jun 19, 2017 3:00pm ET BY Arielle Feger, associate manager, marketing knowledge center

These ANA tools and templates can help marketers make shopper marketing programs faster, easier, and more efficient for everyone involved.

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Inspiring Great Creative

Posted: Jun 13, 2017 3:00pm ET BY Jane Maas, ANA Faculty

Advertising legend Jane Maas shares five important skills advertisers must master to inspire agencies to greater creative heights.

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ANA Media Transparency Report: One Year Later

Posted: Jun 7, 2017 12:00am ET BY Bill Duggan, Group EVP, ANA

In the past year, marketers have instituted major changes since the ANA media transparency report was issued in an effort to address what they now perceive as a serious problem. Here's a recap of key steps taken so far.

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New Research Reveals Shifts in Agency Compensation Practices

Posted: Jun 6, 2017 10:00am ET BY Kerry Breen, senior manager, marketing knowledge center at ANA

The 17th edition of the ANA's Trends in Agency Compensation research revealed shifts in compensation methods as marketers seek simplicity.

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Key Action Steps for Marketers from Latest ANA Programmatic Study

Posted: May 25, 2017 11:00am ET BY Marni Gordon, SVP of committees and conferences, ANA

A new ANA study provides practical solutions to help advertisers take greater control of their programmatic investments. Here are some of the key action steps.

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