Marketing Maestros

Advice To Maximize Experience At ANA Advertising Financial Management Conference

Posted: Apr 27, 2017 1:00pm ET BY Bill Duggan, Group EVP, ANA

Past chairs of #ANAAFM offer advice on how attendees can make the most of the conference experience.

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The Truth Behind Personalization: Why It Doesn't Solve Publishers' Biggest Problem

Posted: Apr 27, 2017 10:00am ET BY Keith Sibson, VP of product and marketing at PostUp

While important, personalization doesn't solve the major problem that publishers face today: how to create sustainable direct relationships with readers.

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Holding Company and Agency In-House Facilities for Production/Editorial and Music

Posted: Apr 24, 2017 11:00am ET BY Bill Duggan, Group EVP, ANA

Advertisers should know the in-house resources for their holding companies, agencies, and affiliates. Here's resource list to help.

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Can Traditional Measurement Tools Hack It In The Age of Digital Video?

Posted: Apr 13, 2017 12:00pm ET BY Brian Katz, VP of advanced TV insights and strategy at Eyeview

Eyeview's Brian Katz examines the disconnect between tech, the ad industry, and viewership measurement.

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Staying Ahead of the Curve with Geoff Ramsey of eMarketer

Posted: Apr 11, 2017 3:00pm ET BY Ryan Dinger, copywriter at ANA

eMarketer's Geoff Ramsey shares his thoughts on how marketing has changed and what marketers must do to stay ahead of the curve.

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Marketing That Matters

Posted: Apr 3, 2017 12:00am ET BY Michael Brenner, author of The Content Formula

Four steps marketing leaders can take to drive change for their company, their career, and their customers.

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Has Indirect Procurement Earned a Seat at the Curriculum Table?

Posted: Mar 27, 2017 10:00am ET BY Mary Ann Brennan, ANA AFM Committee chair, West Coast chapter

Could education be a key contributor to the challenge in finding procurement talent?

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Statement from ANA CEO on Suspending Advertising on YouTube

Posted: Mar 24, 2017 3:00pm ET

Bob Liodice, CEO of the ANA, has issued a statement in response to press inquiries about marketers who have recently suspended advertising on Google’s YouTube website.

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Walled Gardens are Blind Spots

Posted: Mar 23, 2017 11:00am ET BY Bill Duggan, Group EVP, ANA

ANA members weigh in on the move toward independent audits of large digital media enterprises by the Media Rating Council.

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C-level blogging: 7 tips for successfully using a ghostwriter

Posted: Mar 20, 2017 12:00pm ET BY Nicole Sommerfeld, VP of strategy and programs at TDA Group

Blogging can be time-consuming, especially for C-suite execs. Here are 7 tips to effectively use a ghostwriter to get your message out.

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