Marketing Maestros

Does Your Company Use Twitter for Customer Service?

Posted: Aug 18, 2010 12:00am ET BY Cara Brooke Schultz

At a recent conference, I was busy writing my “elite tweets” aka valuable snippets of information from the top marketing gurus in the industry, as I noticed one of our conference attendees reaching out to the ANA corporate twitter account.

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NYC Subways Will Now Travel on the Rail Wirelessly

Posted: Aug 4, 2010 12:00am ET BY Cara Brooke Schultz

Do you look forward to your commute to the office solely because you can read a book and not be answering your boss’s inquiries via email? Soon that is all going to change—a $200 million project is underway to bring mobile phone and Wi-Fi service to NYC’s subway stations.

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When Does Out-of-Home Advertising Work?

Posted: Aug 2, 2010 12:00am ET BY Susan Burke

Out-of-home (OOH) advertising is all about relevancy—catching the right consumer at the right moment—and is growing rapidly. According to the Outdoor Advertising Association of America, advertisers spent $5.9 billion on OOH advertising in 2009.

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Have you Heard?

Posted: Jul 22, 2010 12:00am ET

The digital landscape is changing. That was no clearer than after hearing Geoff Ramsey, CEO, Co-Founder eMarketer present at the ANA Digital and Social Media Conference last week. The downturned economy has decreased traditional media spend almost 20 percent.

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Listen. Engage. Respond.

Posted: Jul 21, 2010 12:00am ET

According to Arianna Huffington, a part of the Huffington Post’s success has been based on that simple strategy: Listen. Engage. Respond. It’s no secret that the general sentiment towards Corporate America is at an all-time low

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Who Owns the Information on Your Facebook Page?

Posted: Jul 12, 2010 12:00am ET BY Cara Brooke Schultz

Social media can be defined as "activities, practices, and behaviors among communities of people who gather online to share information, knowledge, and opinions using conversational media," according to The Social Media Bible.

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3GTV—The New Advertising Medium?

Posted: Jun 23, 2010 12:00am ET BY Cara Brooke Schultz

How many commercials leave a lasting impression, so much so, that they play out in your head while you are shopping at your local grocery store? Soon those commercials maybe viewable while you are doing your shopping

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Advice from the “Celebrity CMO”

Posted: Jun 14, 2010 12:00am ET BY Adrienne Tallacksen

I recently had the opportunity to see Jeffrey Hayzlett, now former CMO of Eastman Kodak, speak at an industry event for a second time. His presentation was one of the most popular at ANA’s 2009 Masters of Marketing Conference last year, and he spoke again at a recent forum of the Mobile Marketing Association.

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Videos: The Trend of the Moment or Here to Stay?

Posted: Jun 2, 2010 12:00am ET BY Cara Brooke Schultz

Viral videos seem to be the “trend” of the moment in the social media world, but will it last?

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The iPad Gets Wired

Posted: May 26, 2010 12:00am ET BY Susan Burke

Wired magazine is now available on the iPad via a rich app, which enables users to read all content available in the print edition of the magazine and enjoy additional multi-media enhancements for $4.99 per issue.

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