Marketing Maestros

Growth by Leveraging Multicultural Insights

Posted: Oct 15, 2010 12:00am ET

Graciela Elata, Senior Vice President of Brand Solutions for Univision Communications and Howard Friedman, Kraft Foods' Vice President for Cheese and Dairy, combined to give the ANA Masters of Marketing attendees a jolting and inspiring look into the realities of 21st century marketing in the "Growth by Leveraging Multicultural Insights" presentation this afternoon.

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Dell’s Erin Nelson and Karen Quintos

Posted: Oct 15, 2010 12:00am ET

Back for my second post of the day and this time we have Erin Nelson and Karen Quintos from Dell Inc. They have the unenviable task of bringing the audience back life following lunch when their second helping of coffee hasn’t quite set in yet, or at least that’s how I’m feeling.

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Coca-Cola’s Joe Tripodi

Posted: Oct 15, 2010 12:00am ET

Greetings from sunny Orlando…As a part of this years ANA conference, they have asked some of the audience members to blog about the sessions to give their perspective on the speakers and topics being discussed and for my inaugural blog I got to cover Joseph Tripodi, Chief Marketing and Commercial Officer for the Coca-Cola Company.

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Kelloggs/Pop Tarts and Mark Baynes

Posted: Oct 15, 2010 12:00am ET

The ANA Masters of Marketing conference has had a very full first day – lots of presenters with interesting ideas and stories. Mark Baynes from Kelloggs was the third speaker of the day and I have the pleasure of writing about his presentation.

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Cisco “Flips” in the Midst of Recession

Posted: Oct 15, 2010 12:00am ET

This morning Marilyn Mersereau, Senior VP, Corporate Marketing, Cisco Systems, Inc. showed us a “live” demo of remote conferencing technology “TelePresence.” Brendan Shanahan joined us remotely and it felt like he was in the room!

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P&G’s Marc Pritchard

Posted: Oct 15, 2010 12:00am ET

Although the title of the presentation delivered by Marc Pritchard, Global Marketing Officer of the The Procter & Gamble Company, was titled, "Empowering Brands Through Design and Innovation," I believe it could have easily been titled, "Purpose Inspired Brand (and revenue) Building" or "A Guide to the Galaxy for the 21st Century Marketer" because that is exactly what it was.

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Be Authentic in the Social Space

Posted: Sep 30, 2010 12:00am ET BY Cara Brooke Schultz

I sat in on the Social Media for Adults seminar during Advertising Week and listened to the COO of Facebook talk about how social marketing isn’t like any other marketing before—it’s living. What does that mean exactly?

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Text Messages – Do They Have a Place in the Marketing Horizon?

Posted: Sep 21, 2010 12:00am ET BY Cara Brooke Schultz

Recently, I’ve received a few text messages for offers from various companies. Although the text messages were unsolicited, it got the wheels in my brain turning. How big a role will text messaging play in the marketing/advertising industry in the next 1 to 2 years?

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How Marketers Can Use Influence to Gain Respect

Posted: Sep 14, 2010 12:00am ET BY Michael Palmer

Influence is one of a marketer’s best tools. In today’s environment marketers no longer slog along by themselves, they have to reach out to others, bring them into the fold. Respect for marketing grows dramatically when we help sales do their job better, faster, more profitably.

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The 3D Invasion

Posted: Sep 13, 2010 12:00am ET BY Susan Burke

Once thought of as a laughable craze of the past, 3D technology (which first became prominent in the 1950s) is re-entering our cultural consciousness with a vengeance. Hit movies such as Monsters vs. Aliens, Alice in Wonderland, and The Clash of the Titans are utilizing it, as well as advertisers such as Gillette and Pepsi (in partnership with Dreamworks and Intel).

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